yata privacy policy

YATA Privacy Notice

Last Updated/Effective Date: August 1, 2024

YATA LLC (“YATA,” “we,” “us,” or “our”) respects your privacy. This Privacy Notice describes the

processing of Personal Information (defined below) that is provided, collected, or disclosed in the course

of providing our products to you (“Products”) and on the websites, applications, social media pages, or

other platforms that link to this Privacy Notice. It also describes any rights you may have under applicable

laws.

1. Personal Information We Collect

We may collect a range of Personal Information. “Personal Information” means information that

uniquely identifies, relates to, describes, or is reasonably capable of being associated with or linked to

you.

The types of Personal Information we collect may include:

 Contact Information – If you submit an inquiry, place an order, or provide information on or

through our website, we may collect your contact information. This may include your name,

billing/shipping address, email address, and phone number.

 Commercial Information – If you submit an inquiry, purchase a product, or provide

information on our websites, we may collect commercial information including information

about purchases such as your financial information.

 Usage Information – When you use our website, we may automatically record information,

including your Internet Protocol address (IP Address), geolocation of your device, browser

type, referring URLs (e.g., the website you visited before coming to our website), domain

names associated with your internet service provider, and any other information regarding

your interaction with our website.

 Communication Information – We may collect Personal Information contained within your

communications with us, including via email or telephone.

2. How We Collect Personal Information

 Directly From You – We collect Personal Information that you provide to us, for example, if

you choose to contact us, request or purchase Products or information from us, or sign up to

receive updates.

 From Third-Parties – We may collect Personal Information from third-parties including,

business partners, subcontractors, advertising networks, analytics providers, and search

information providers, who may provide us with Personal Information about you.

 Through Online Tracking Technologies – We use cookies and similar technologies to collect

Personal Information related to activity on our website. For additional information regarding

our use of these technologies, see the Cookies and Tracking Technologies section below.

3. How We Use Personal Information

To the extent permitted by applicable law, we use Personal Information:

 To provide and personalize our services, such as processing or fulfilling orders and

transactions, providing our Products, processing payments, providing customer service,

verifying customer information, creating and maintaining business records, and undertaking

or providing similar Products.

 For marketing, such as sending information about our Products, including using your

information to send you messages, notices, newsletters, surveys, promotions, or news about

events.

 For communicating with you, such as responding to your questions and comments.

 For legal, security, or safety reasons, such as protecting our and our users’ safety, property,

or rights; complying with legal requirements; enforcing our terms, conditions, and policies;

detecting, preventing, and responding to security incidents; and protecting against malicious,

deceptive, fraudulent, or illegal activity.

 As part of a corporate transaction, such as in connection with the sale of part or all of our

assets or business, the acquisition of part or all of another business or another business’

assets, or another corporate transaction, including bankruptcy.

If you are applying for employment with us, we also use Personal Information to process your job

application, to verify the information you have provided in your application, conduct interviews, perform

background and reference checks, to communicate with you and answer your questions, to confirm your

eligibility for employment, and improve our recruiting processes. We may also save your Personal

Information for future employment opportunities with us.

4. How We Disclose Personal Information

We may disclose your Personal Information in the following circumstances:

 Service Providers – We disclose your Personal Information with third-party service providers

as necessary to enable them to support our Products or other aspects of our business.

 Affiliates and Subsidiaries – We may disclose your information to the YATA family of

companies for their and our business purposes and for marketing purposes, including to

provide you information about the products or services we think may interest you.

 Business Partners – We may disclose Personal Information with trusted business partners or

corporate affiliates. For example, we may disclose your Personal Information with a

company whose products or services we think may be of interest to you or who we co-

sponsor a promotion or service with.

 Legal Obligation or Safety Reasons – We may disclose Personal Information to a third-party

when we have a good faith belief that such disclosure of Personal Information is reasonably

necessary to (a) satisfy or comply with any requirement of law, regulation, legal process, or

enforceable governmental request, (b) enforce or investigate a potential violation of any

agreement you have with us, (c) detect, prevent, or otherwise respond to fraud, security or

technical concerns, (d) support auditing and compliance functions, or (e) protect the rights,

property, or safety of YATA, its employees and clients, or the public against harm.

 Merger or Change of Control – We may disclose Personal Information to third-parties as

necessary if we are involved in a merger, acquisition, or any other transaction involving a

change of control in our business, including but not limited to, a bankruptcy or similar

proceeding. Where legally required, we will give you prior notice prior to such disclosure.

5. Cookies and Other Tracking Technologies

We and our service providers may use cookies and similar technologies to collect usage and browser

information about how you use our website. We process the information collected through such

technologies, which may include or be combined with Personal Information, to help operate certain

features of our website, to enhance your experience through personalization, and to help us better

understand the features of our website that you and other users are most interested in.

We allow or enable third-parties to collect Personal Information in order to provide their interest-based

advertising services, and we use Google Ads and other third-parties to serve ads for our Products across

various websites. To opt-out of this type of advertising by Google, to customize your ad preferences, or to

limit Google’s collection or use of your data, visit Google’s Safety Center and Google’s Ad Settings and

follow Google’s personalized ad opt-out instructions. Opting out will not affect your use of our website or

ability to purchase our Products.

We may use analytics services, including Google Analytics, to assist us with analyzing our website

traffic. These services utilize cookies and other technologies that collect your Personal Information. To

learn more about how Google uses data, visit Google’s Privacy Policy and Google’s page on “How

Google uses data when you use our partners’ websites or apps.” You may download the Google Analytics

Opt-out Browser Add-on for each web browser you use, but this does not prevent the use of other

analytics tools. To learn more about Google Analytics cookies, visit Google Analytics Cookie Usage on

Websites.

Most browsers provide you with the ability to block, delete, or disable cookies, and your mobile device

may allow you to disable transmission of unique identifiers and location data. If you choose to reject

cookies or block device identifiers, some features of our website may not be available, or some

functionality may be limited or unavailable. Please review the help pages of your browser or mobile

device for assistance with changing your settings. We do not respond to Do Not Track (“DNT”) signals

sent to us by your browser at this time.

6. How Long We Keep Your Personal Information

We will retain each category of your Personal Information for as long as necessary to fulfill the purposes

described in this Privacy Notice, unless otherwise required by applicable laws. Criteria we will use to

determine how long we will retain your Personal Information include whether we need your Personal

Information to provide you with any of our Products; we continue to have a relationship with you; you

have requested information from us; we have a legal right or obligation to continue to retain your

Personal Information; we have an obligation to a third-party that involves your Personal Information; our

retention or recordkeeping policies and obligations dictate that we retain your Personal Information; we

have an interest in providing you with Personal Information about our Products; or we have another

business purpose for retaining your Personal Information.

7. How We Protect Personal Information

We use commercially reasonable efforts to protect the confidentiality and security of Personal

Information. However, despite these efforts to store Personal Information in a secure environment, we

cannot guarantee the security of Personal Information during its transmission or its storage on our

systems.

8. Marketing Communications

To opt out of marketing emails, please email us at hello@shopyata.com or by following the instructions

included in the email correspondence. Please note that, even if you unsubscribe from certain

correspondence, we may still need to contact you with important transactional or administrative

information, as permitted by law.

9. International Use of our Website

Our website is hosted in the United States. If you are visiting our website from outside of the United

States, please note that by providing your Personal Information, it is being transferred to, stored,

collected, or processed in the United States, where our servers are located and operated.

10. Children’s Privacy

We do not knowingly collect or solicit any Personal Information from children under the age of 13

without verified written parental consent. In the event that we learn that we have collected Personal

Information from a child under the age of 13, we will promptly take steps to delete that information. If

you are a parent or legal guardian and think your child has given us their Personal Information, you can

email us at hello@shopyata.com.

11. Links to Third-Party Websites

We are not responsible for the practices employed by any websites or services linked to or from our

website, including the information or content contained within them. We encourage you to investigate and

ask questions before disclosing Personal Information to third-parties, since any Personal Information

disclosed will handled in accordance with the applicable third-party’s privacy notice.

12. Notice to California Residents

Under California Civil Code Section 1798.83, individual customers who reside in California and who

have an existing business relationship with us may request information about our disclosure of certain

categories of Personal Information to third-parties for the third-parties’ direct marketing purposes, if any.

To make such a request, please email us at hello@shopyata.com. Please be aware that not all information

sharing is covered by these California privacy rights requirements and only information on covered

sharing will be included in our response. This request may be made no more than once per calendar year.

13. Changes to this Privacy Notice

Please note that we may modify or update this Privacy Notice from time to time, so please review it

periodically. We will provide you notice if material changes are made. Unless otherwise indicated, any

changes to this Privacy Notice will apply immediately upon posting to our websites.

14. Contact Us

If you have any questions about our practices or this Privacy Notice, please contact us at

hello@shopyata.com.