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ABOUT US

Our Roots

Our Philosophy

Our Philosophy

Founded in 2023, YATA started as a small female owned business from a home office. With a passion for fitness, we want to offer products that are expressive and speak to your strength that also serve a purpose in your active lifestyle. Our business has launched to help you, The A, feel comfortable and express your style. You are the a sta

Founded in 2023, YATA started as a small female owned business from a home office. With a passion for fitness, we want to offer products that are expressive and speak to your strength that also serve a purpose in your active lifestyle. Our business has launched to help you, The A, feel comfortable and express your style. You are the a stands for Athlete but it also stands for whatever positive A resonates with you! You are the athlete, adventurer, achiever and many more amazing "A" versions of you. Our products will be a great add to your sweaty routine.

Our Philosophy

Our Philosophy

Our Philosophy

Since our launch, we have become students of our craft and value the voices of our customers. We make products that you didn't know you needed until you use it. We hold a strong commitment to quality, affordable pricing and genuine customer care to keep our community coming back again.  We believe in giving back because a strong community

Since our launch, we have become students of our craft and value the voices of our customers. We make products that you didn't know you needed until you use it. We hold a strong commitment to quality, affordable pricing and genuine customer care to keep our community coming back again.  We believe in giving back because a strong community supports and inspires us all. That’s why we’re dedicated to supporting the communities that help us grow.  And as of today, we store our products in Florida and Massachusetts.  

Our Collection

Our Philosophy

Our Collection

Our collection features apparel, athletic car towels, and indoor bike seat covers. We are constantly evolving and seeking feedback from customers. We aim to offer the items you want by regularly reviewing our product line offerings. Let us know what you'd like to see more of! 


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